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Issue 6
Issues 1-5
Matador Moms

the Matador Charity
Wired Magazine and Brain Cancer
How to Write a Record Review
Stop the Vote

Matador Records Resents: A Rational Argument For Lying on Surveys

ARTICLES
(in no particular order)

Marketing Surveys: the Historical Perspective

Protect your Family: Don't Answer

Save the Whales, Stop the Surveys

Introduction to Ratings: Important New Guidelines for Nielsen Families

"Lying" is NOT a four-letter word

Lukewarm Activism for Profit

Psychographics: the Journey

Sex, Romance and Response Acquisition

Hay Muchos anuncios en la revista

Wired Magazine and Brain Cancer

Targeted Virtual Rebellion

Video Games with Lots of Naked People


-- Carrie McLaren, March 1996


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