ARTICLES
(in no particular order)
Marketing Surveys: the Historical Perspective
Protect your Family: Don't Answer
Save the Whales, Stop the Surveys
Introduction to Ratings: Important New Guidelines for Nielsen Families
"Lying" is NOT a four-letter word
Lukewarm Activism for Profit
Psychographics: the Journey
Sex, Romance and Response Acquisition
Hay Muchos anuncios en la revista
Wired Magazine and Brain Cancer
Targeted Virtual Rebellion
Video Games with Lots of Naked People
-- Carrie McLaren, March 1996
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