Traditional Jewish Donors (7,070 names: "individuals who have contributed to an organization that offers medical aid and financial assistance to poor Jewish families in Israel and the United States")

Jerusalem Product Gift Buyers (3,996 names: "buyers who spend an average of 35 for handcrafted gift items for bar mitzvahs and other special occasions")

Fundraising Executive Bookbuyers (13,000 names: "nonprofit organization executives who have purchased books on fundraising, direct mail or other related marketing topics")

Quality Restores Beauty (75,400 names: "individuals who have spent 49.95 to receive a furniture refinishing kit")

New Horizons: The Science and Practice of Acute Care (280 names: "hospital-based specialists who treat patients in the ICU")

Jane Tucker's Children's Merchandise Buyers (600,000 names: "parents of children age 0-6 who have purchased products from the Jane Tucker Supermarket of Savings co-op")

Affirmative Action Coordinators at Public School Districts (4,937 names: "coordinators who supervise equal opportunity education and employment in school districts")

Amer-Hispan Consumers (709,207 names: "Hispanic consumers with demographic enhancements")

Americans for Responsible Television (188,910 names: "individuals who expressed concern about excessive violence and exploitative sex on television")

Webmasters/Internet Providers (5,000 names: "managers and developers of sites on the World Wide Web")

ABC-Agricultural Truck Owner Study (104,345 names: "farmers and ranchers with gross incomes of more than 100,000")

San Francisco Patrons of the Arts (17,946 names: "subscribers, ticket buyers and donors who support the symphonies, operas, ballets and other arts of the Bay area")

Pennsylvania Wildlife Activists (13,000 names: "contributed at least 36 because of the work this group has done to protect the state's environmental resources")

Men Are From Mars (32,950 names: "gathered from an infomercial, these men and women are seeking to improve their relationship with the opposite sex")

Pager/Beeper Owners File (215,000 names: "Selections include phone numbers, age, income, gender and credit card holders")

C.N.S. Marketing (9,452 names: "buyers who responded to a work-at-home offer and spent 37 for an introductory kit of Herbalife products")

Johnnie D's Films (62,357 names: "mostly male audience responded to a direct mail offer and purchased one or more adult videos or other adult entertainment")

Military History Buffs (184,166 names: "individuals who purchased books on strategy, military and naval campaigns and armaments thoughout the ages")

Ultra Affluent (2.4 million names: "business executives, philanthropists, socialites and professionals who have average incomes of more than 75,000")

GamePro (38,848 names: "subscribers who spend an average of 24.95 for video games")

The Christian Voice Active Donors File ("these 5-plus, 0-24 month donors supported this religious right organization led by Rev. Robert Grant")

Moral Government Fund (7,582 names: "Christian activists who support a campaign to clean up Congress and the presidency")

Donors of Compassion List (122,000 names: "individuals who contributed 25 or more to support moderate or liberal causes")

Environmental File (675,050 names: "environmental officials, executives and agencies")

Pharmacy Decision-Makers (76 names: "pharmacy decision-makers at all 50 state Medicaid agencies")

Geologists and Geophysicists (27,467 names: "geotechnical engineers and specialists in various geosciences")

New York City Gay Men's Chorus File (8,290 names: "donors and supporters who attended many of the concert series that the chorus produces. The average ticket price was 25")

Engineers & Engineering Firms (50,780 names: "the sources for this file are directories and Yellow Pages")

Empowered Female Conservatives (51,750 names: "These individuals are active viewers of political television shows. A majority donated to the cause")

A Rational Argument (index) | Suggested Reading